Macallan Launches a Magnum Photos Limited Edition Whiskey

For the past 10 years, the famous Scotch whiskey distillery The Macallan has been releasing limited edition whiskeys in a Masters of Photography series. For its latest edition, Macallan collaborated with the prestigious Magnum Photos cooperative.

The Macallan Masters of Photography: Magnum Edition is the 7th limited edition release as part of the series. Previous photographers honored with an edition include Rankin, Albert Watson, Annie Leibovitz, Elliot Erwitt, Mario Testino, and Steven Klein.

In addition to the scotch itself, each Magnum edition pack also contains a collection of six 11×14-inch signed prints captured by 6 Magnum photographers — Steve McCurry, Martin Parr, Paolo Pellegrin, Mark Power, Gueorgui Pinkhassov and Alec Soth — that show different aspects of Macallan’s latest distillery and visitor experience.

“The whiskey is crafted from a vatting of eight casks all differing in character, to reflect the photography style of each of the Magnum photographers and to represent Magnum itself,” Macallan says.

Here are Macallan’s descriptions for each of the 8 casks:

1. A spicy gingered cask reflects McCurry’s bold and brave style.
2. A cask of age where oak influence prevails over individual characteristics symbolizes Parr’s oblique view of the world.
3. A classic cask with an intense black cherry note complements Pellegrin’s forceful black and white pictures.
4. Two casks reflect Power’s photography which captures the familiar, but from an often obscure point of view.
5. An ex-European red wine cask imparting a rich mahogany red color represents Pinkhassov’s contrasting and brightly colored work.
6. A first fill American barrel with its delicate citrus notes captures Soth’s heritage and spirit of adventure.
7. The final cask is an intensely sweet yet classic Macallan with edge and depth, bringing the whole creation together and representing the imagination and brilliance of Magnum.

The Macallan Masters of Photography: Magnum Edition will be available around the world starting this month with a price tag of $3,500. It’s limited to 2,000 editions.

from PetaPixel https://petapixel.com/2018/08/15/macallan-launches-a-magnum-photos-limited-edition-whiskey/