Polaroid announced a partnership with the sportswear brand Puma back in April 2018, and the first Puma x Polaroid sneakers landed in September 2018. If you love both photography and sneaker culture, you may want to look into the two Polaroid sneakers that have arrived so far.
Designed as a celebration of Polaroid’s 80-year anniversary, the two sneakers are part of Puma’s reboot of its classic Running System (RS) line from the 1980s.
“‘Instant photography’ has taken on new meaning since Polaroid first introduced the instant camera in the 1940s,” PUMA writes. “We now have cameras that can fit in our pockets, cameras that fly, and more places to view these photos than ever before. The reinvention of photography has changed the way we travel, share stories, interact with our friends, and capture moments.
“The PUMA x Polaroid collaboration celebrates this story of reinvention of both industry giants.”
The RS-0 Polaroid sneaker is inspired by the Polaroid OneStep instant camera. It features a premium white leather upper, micro perf vents, 6mm flat reflective laces, a Polaroid Color Spectrum logo on the heel, and the Polaroid Color Spectrum graphic on the tongue.
The RS-100 Polaroid sneaker features an “OG silhouette” that keeps true to the retro style of the original 1980s RS-100 sneaker. It features suede and leather overlays, Polaroid hues, reflective detailing, and a Polaroid Color Spectrum rainbow on both the outsole and the tongue.
Both sneakers also feature a miniature Polaroid instant photo frame as a hangtag.
The RS-0 Polaroid has a price tag of $120 but is currently sold out on Puma’s website. The RS-100 Polaroid can be purchased for $100 through retailers such as Foot Locker and Urban Outfitters.
from PetaPixel https://petapixel.com/2019/03/18/these-polaroid-sneakers-are-inspired-by-classic-instant-cameras/
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